At P&G, Social Responsibility stems from our Corporate PVP (Purpose, Values, Principles). Social Projects are in keeping with P&G’s credo of ‘Business With a Purpose’. P&G has always demonstrated its commitment to the community not just through the quality of its products and services, but also through socially responsible initiatives for the community. We believe in building the community in which we live and operate by supporting its ongoing development.

Project Shiksha II: Educating Underprivileged Children Click here to download

Bihar Flood Relief 2008

Project Shiksha: Secure Your Child’s Future (2003)

Rebuilding Lives In Earthquake Hit Bhuj (2001/2002)

Project Poshan: Fighting Malnutrition in India (2000)

Project Open Minds: Educating India’s Working Youth (1999)

Project Drishti: The First-ever Sight Restoration Programme in India (1999)

Project Future Focus: The First-Ever Round Write-In Career Guidance Service (1998)

Project Peace: Environment Education Programme (1996)

Bihar Flood Relief 2008

The Bihar floods and its aftermath is a tragedy of the greatest proportions and it is deeply saddening to see so many lives and livelihoods washed away by the forces of nature. At times like these, it is of essence that each individual of this nation stand by its affected brethren and contribute to relief efforts to the best of their abilities.

As a company, Procter & Gamble is committed to the philosophy of Touching Lives, Improving Life. This commitment comes to life best through the actions of its individual employees who believe in and stand for this commitment. And this commitment was clearly visible in the response P&G employees gave to a call for contribution to the Chief Minister?s Relief fund.

In times likes these, despair is omnipresent and inspiration in short supply. Procter & Gamble India humbly submitted their contribution towards the ongoing flood relief efforts. The contribution is in terms of essential items of daily use like Prudent toothbrushes, Tide detergent and medical items like Vicks. The cumulative value of this contribution is approximately Rs.10,00,000. In addition to the contribution to Red Cross we have separately contributed a cash sum to the Chief Minister?s Relief Fund.

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Project Shiksha: Secure Your Child’s Future (2003)

In keeping with the global philosophy of continuous development of the community, P&G in association with Sony Entertainment Television launched an education initiative ‘Shiksha – Secure Your Child’s Future’ across the country. In order to ensure P&G reached the non-Hindi speaking audience, a tie-up with three other channels in the south was undertaken. In the north, west, east, Karnataka regions – Sony TV telecast the promotion and announced winners on its No. 1 soap opera Kkusum, in Andhra Pradesh – Maa TV promoted Shiksha with Todi Kodallu, in Tamil Nadu – Jaya TV promoted Shiksha with Sahana and in Kerala – Asianet promoted Shiksha with Snehadooram.

By purchasing packs of Vicks, Whisper, Ariel, Tide, Head & Shoulders and Pantene between 21st April – 12th June 2003, this unique education promotion allowed a mother to win Rs. 2 lakhs towards Graduate Education Fee of one child (24 such Prizes), or Rs. 5,000 towards Next Year’s Tuition fee for one child (96 such Prizes), and a number of Consolation Prizes, all courtesy P&G. All Shiksha prizes could be gifted and were transferable, in case the winner is not a parent or, if his/her child was above 21 years of age.

Shiksha received a positive response from all parts of the country. This promotion was greatly appreciated as purchase of any P&G product allowed one to win education for his/her child.

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Rebuilding Lives In Earthquake Hit Bhuj (2001/2002)

P&G in partnership with Swayam Shikshan Prayog (SSP) opened four Community Resource Centers for the earthquake victims in the Chakasari, Paggivand, Hanjiya and Jodhpar vands (hamlets) of Rapar Taluka, Kutch District, Gujarat. The Community Centers provide basic education for children; training on building earthquake-resistant shelters and has supported the formation of 22 Women's Savings Groups which contribute towards an income-generating fund, for future entrepreneurial activity. The P&G-SSP project positively impacts 25 villages, 3750 families and 22,500 people and helped mobilize women’s groups and communities in Gujarat for their long-term sustainable development. Credit fund will be provided as a revolving fund to self-help groups.

The operational cost for each Centre is Rs, 25,000 met by P&G. The centers have been built from a Gujarat Earthquake Relief Fund created after the earthquake of 26th January 2001 by employees of P&G India, Brussels, Japan, Canada, among others and the Company contribution. P&G employees also made contributions directly to the Red Cross Society for other rehabilitation work in Gujarat.

In addition, P&G is currently working on forming women’s micro-credit groups to ensure the sustainability of these community centers and to further empower these women and increasing the number of community centers from four to seven.

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Project Poshan: Fighting Malnutrition in India (2000)

P&G and UNICEF launched Project Poshan to combat malnutrition in India. India has 40% of the world’s malnourished children. POSHAN targeted three key projects: an Adolescent Girls’ Initiative to educate girls in Mumbai slums on health problems and improve their lives with Anemia prevention through IFA tablets; a Women’s Parenting Network in Chennai to provide information on care during pregnancy; and Day care projects in Jaipur, which focused on increased food intake and micro-nutrients. Once again, P&G raised Rs. 50 lakhs by contributing Re. 1/- from sales of large size packs of Ariel, Whisper, Head & Shoulders and Pantene sold in the months of May, June and July 2000.

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Project Open Minds: Educating India’s Working Youth (1999)

P&G in partnership with UNICEF launched Project Open Minds to support and educate children across the Australia, ASEAN and the India (AAI) region. According to UNICEF, only 55% of the children of India complete primary education. The support that P&G provided was in terms of money and publicity. For every large size pack of Vicks VapoRub, Whisper, Ariel Power Compact, Head & Shoulders and Pantene purchased by consumers during November 1999 to January 2000, P&G on behalf of consumers contributed the cost of one day’s education of a working child to the ‘OPEN MINDS’ fund. In India P&G raised Rs. 1.25 crore for ‘OPEN MINDS’ which was donated to UNICEF in February 2000.

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Project Drishti: The First-ever Sight Restoration Programme in India (1999)

P&G tied up with the National Association for the Blind (NAB) to launch Project Drishti and restore eyesight to 250 blind girls through corneal transplant operations. FOGSI (Federation of Obstetricians and Gynecologist Societies of India) and UNICEF had declared 1999 as the Year of the Adolescent Girl. On studying the problems of the blind girl, P&G realized that, what better way to celebrate the FOGSI-UNICEF, Year of the Adolescent Girl (YOGA) than to attempt to give sight to as many blind girls that the company could. Till date 138 sight restoration operations have been successfully conducted across the country.

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Project Future Focus: The First-Ever Round Write-In Career Guidance Service (1998)

P&G in association with Resource Management Group (RMG) launched a 365 days Free Write-In Service ‘P&G Future Focus’ for the first time to the youth of India, where a panel of professional Career Counselors would send personalized answers to letters within 15 days of the receipt of the queries.

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Project Peace: Environment Education Programme (1996)

P&G launched PEACE – a unique Environmental Education Program for children in schools across Bombay and Thane representing a cross-section of economic backgrounds. Children were exposed to a fascinating account of the Indian environmental scenario. The Multiplicity of Eco-Systems in India, Air Around Us, Water, Solid Waste and Adopting Conservation in our Lifestyles were the topics dealt with using interesting media like music, games, project-work, slides, video films, group discussions, etc.

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