FEMININE CARE

Indian women share a special relationship with Whisper, since it spells ‘Total Freedom and Protection’ for them especially during those crucial days of the month.

Product:
Whisper
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HEALTH CARE

Vicks is India’s No.1 Cough & Cold Brand. It created the cold & cough Over-the-Counter (OTC) category in India way back in 1952 and has led the category till date. Today it has completed more than 50 years in India. Its current portfolio in India comprises Vicks Action500+, Vicks VapoRub, Vicks Cough Drops, Vicks Formula 44 Cough Syrup and Vicks Inhaler. It was rated as ‘India’s Most Trusted Brand’ by the ‘Advertising & Marketing’ Magazine and continues to be on top of the charts of Brand-Equity surveys till date.

Products:
Vicks VapoRub
Vicks Inhaler
Vicks Formula 44
Vicks Cough Drops
Vicks Action 500+
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The Vicks business in India is the biggest in the ASEAN-Australasia-India (AAI) region.

Over the years, Vicks has launched several heart-tugging advertising campaigns, some of which were – the ‘Happy Birthday Mummy’ and ‘Touch Therapy’ campaigns for Vicks VapoRub, the ‘Khich Khich Dooor Karo’ ad for Vicks Cough Drops, the ‘Haan Bhai Haan’ ad for Vicks Action 500.